E-commerce & community
Babysano
24/7 resource for parents - offering a wide range of children's products, medical consultations and reliable information.
Role
UX UI Designer
Duration
8 months
Tools Used
Figma, Illustrator
Problem 🚩
Current centralized social media platforms create several key challenges for users and creators.
These platforms often use user data for targeted advertising, undermining privacy. Their algorithms prioritize content that reinforces existing beliefs, creating filter bubbles and polarizing communities.
Monetization options for creators are limited as most platforms take a large share of revenue and control visibility through unpredictable algorithms.
Finally, users lack true ownership of their communities, as platforms maintain control over data, rules, and access, leaving little room for community-led governance.
These issues highlight the need for more transparent, user-controlled alternatives.
Solution 💡
Babysano ("Healthy baby" in Spanish) was created as an all-in-one-platform available as both an app and a website. Designed to give parents or soon to be parents easy access to a wide range of services and products. It also provides a space for doctors to promote their services and connect with families.
The product was designed in Spanish to meet the needs of the local audience in Latin America.
User personas
