E-commerce & community
Babysano
Babysano
24/7 resource for parents - offering a wide range of children's products, medical consultations and reliable information.
24/7 resource for parents - offering a wide range of children's products, medical consultations and reliable information.
Role
Role
UX UI Designer
UX UI Designer
Duration
Duration
8 months
8 months
Tools Used
Tools Used
Figma, Illustrator
Figma, Illustrator
Problem 🚩
Problem 🚩
Problem 🚩
Parents of newborns and young children often seek a supportive community where they can share experiences and connect with others facing similar challenges.
In LATAM, they want a one-stop solution to purchase health-related products, maintain medical records, and schedule appointments.
However, while there are products that address these needs, they tend to do so separately, lacking the integration that would truly enhance the parenting experience.
This can leave parents feeling overwhelmed and disconnected, highlighting the need for a platform that brings all these resources together in one place.
Parents of newborns and young children often seek a supportive community where they can share experiences and connect with others facing similar challenges.
In LATAM, they want a one-stop solution to purchase health-related products, maintain medical records, and schedule appointments.
However, while there are products that address these needs, they tend to do so separately, lacking the integration that would truly enhance the parenting experience.
This can leave parents feeling overwhelmed and disconnected, highlighting the need for a platform that brings all these resources together in one place.
Solution 💡
Solution💡
Babysano ("Healthy baby" in Spanish) was created as an all-in-one-platform available as both an app and a website. Designed to give parents or soon to be parents easy access to a wide range of services and products. It also provides a space for doctors to promote their services and connect with families.
The product was designed in Spanish to meet the needs of the local audience in Latin America.
Babysano ("Healthy baby" in Spanish) was created as an all-in-one-platform available as both an app and a website. Designed to give parents or soon to be parents easy access to a wide range of services and products. It also provides a space for doctors to promote their services and connect with families.
The product was designed in Spanish to meet the needs of the local audience in Latin America.
User personas
User personas
Research methods such as interviews, surveys, and studies lead to our development of user personas.
Research methods such as interviews, surveys, and studies lead to our development of user personas.
Competitive analysis
Competitive analysis
To identify our unique value proposition, I conducted an analysis of leading competitors in the LATAM market. While some offer valuable features, they often fall short in meeting the broader needs of parents.
Babysano combines multiple essential functionalities in one platform providing a more complete solution.
To identify our unique value proposition, I conducted an analysis of leading competitors in the LATAM market. While some offer valuable features, they often fall short in meeting the broader needs of parents.
Babysano combines multiple essential functionalities in one platform providing a more complete solution.
User Flows
User flows
Wireframe process
Wireframe process
Illustration and styling
Illustration and styling
User Interface
User interface
Current project status
Next steps / Currently
working on
I was involved in the design and early development of this project, contributing to the initial design concepts and user research.
I no longer have active access to the project so I am unable to provide updates or insights regarding doctor's view or future testing iterations.
If you're an English speaker or non-Spanish speaker and have any questions or would like to discuss the project further, feel free to reach out to me anytime. I'm happy to walk you through it and provide any guidance you may need. :)
I was involved in the design and early development of this project, contributing to the initial design concepts and user research.
I no longer have active access to the project so I am unable to provide updates or insights regarding doctor's view or future testing iterations.
If you're an English speaker or non-Spanish speaker and have any questions or would like to discuss the project further, feel free to reach out to me anytime. I'm happy to walk you through it and provide any guidance you may need. :)
Learnings
Learnings
Understanding Parent Needs
Parents want a single platform that simplifies their daily challenges, combining product purchases, medical advice, community support, and appointments into one seamless experience.
The Power of Community
Parents value a supportive space where they can connect, share experiences, and exchange advice. Fostering this community aspect became a key feature of the platform.
Localization Matters
Designing Babysano in Spanish for the Latin American market emphasized the importance of catering to cultural and language preferences to ensure a more relevant user experience.
Flexibility in Design
The platform needed to accommodate both parents and healthcare professionals, requiring a flexible design that met the distinct needs of each user group while still sharing common goals.
The Need for Integration
Unlike competitors offering isolated services, Babysano's all-in-one approach—combining multiple functionalities—provided a more comprehensive and valuable solution for users.
Access to Health Resources
Offering both virtual and in-person consultations highlighted the importance of telemedicine in providing convenient, stress-reducing access to medical advice for parents.
Continuous Testing and Feedback
Regular user testing and feedback from a selected amount of parents and doctors were essential for refining the platform’s usability and ensuring it met user needs on the way.
Understanding Parent Needs
Parents want a single platform that simplifies their daily challenges, combining product purchases, medical advice, community support, and appointments into one seamless experience.
The Power of Community
Parents value a supportive space where they can connect, share experiences, and exchange advice. Fostering this community aspect became a key feature of the platform.
Localization Matters
Designing Babysano in Spanish for the Latin American market emphasized the importance of catering to cultural and language preferences to ensure a more relevant user experience.
Flexibility in Design
The platform needed to accommodate both parents and healthcare professionals, requiring a flexible design that met the distinct needs of each user group while still sharing common goals.
The Need for Integration
Unlike competitors offering isolated services, Babysano's all-in-one approach—combining multiple functionalities—provided a more comprehensive and valuable solution for users.
Access to Health Resources
Offering both virtual and in-person consultations highlighted the importance of telemedicine in providing convenient, stress-reducing access to medical advice for parents.
Continuous Testing and Feedback
Regular user testing and feedback from a selected amount of parents and doctors were essential for refining the platform’s usability and ensuring it met user needs on the way.
