Landing page for chatbot builder

Tori

Tori’s primary goal is to create and manage chatbots for communication channels, allowing users to easily build their own chatbots through an intuitive and user-friendly interface, while also providing valuable metrics on customer interactions.

My role in this project was to design the Landing Page, which serves as the first point of contact for potential users. The page was crafted to clearly communicate the services Tori offers, helping users understand the platform’s value and functionality. This project was designed for Pluriza.

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Role
UI Designer
Duration
2 years
Tools Used
Figma, Illustrator
Our goal
The landing page is exclusively for marketing campaigns. This landing page allows visitors to accomplish a specific goal: Understand the platform, and getting them to save time by acquiring a product that optimizes communication processes, and thus generate security in the quality of communication services. - Increasing leads and sales of the product or service, and generate a database of potential customers to sell your products to. - Allowing users to take concrete actions such as requesting a product (the chatbot) or service subscription.

User persona
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Wireframes
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The hero section
I designed the page to communicate its purpose clearly. A prominent headline, accompanied by detailed subheadings, effectively conveyed the key message. Additionally, strategically placed call-to-action buttons (CTAs) ensured a seamless user experience and encouraged engagement.

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What you can do
Considering the needs of potential users, this section provides a clear, concise explanation of everything they need to know about Tori and the steps required to create a chatbot: Structure, Integrate, and Launch. Each step is accompanied by an illustrative graphic that effectively represents the process, helping users visualize and understand the workflow.

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With Tori
This section highlights additional benefits users will gain from creating their own chatbot with Tori.

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Chatbot templates
We present users with options, including the available templates. They can choose to start the chatbot creation process from scratch or use one of the templates we offer to get started more quickly.

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Metrics and footer
In this section, users can see how they will be able to monitor each chatbot, interaction, and customer. The footer includes a final call-to-action, encouraging users to click the CTA and take the next step.

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Bringing it all together
In this section, users can see how they will be able to monitor each chatbot, interaction, and customer. The footer includes a final call-to-action, encouraging users to click the CTA and take the next step.

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